Tourists recently broke records in Pinellas County! The area collected over $98 million in bed tax for the fiscal year of 2023. This record-breaking number exceeded the previous year by $3 million.
As more people visit the area, you have a chance to book your Largo, FL vacation rental property. Not sure how to attract more guests? Read on for the vacation rental marketing strategies you need for success!
1. Optimize the Vacation Rental Listing
A lackluster vacation rental listing won't get travelers excited about your rental property. Consider investing in landscaping and staging services. These services can make the property look more attractive.
Improve the curb appeal by:
- Trimming the yard
- Adding fresh, colorful flowers
- Painting the exterior or door
- Installing energy-efficient windows
- Power washing
These updates will ensure the property makes a strong first impression. Inside, use staging to evoke an emotional response. Staging can make the property look comfy and relaxing.
After making these changes, hire a real estate photographer. Stunning, high-quality photos will improve your property marketing strategy. They can make the vacation rental listing more appealing.
When updating the listing, include a(n):
- Attention-grabbing headline
- Detailed description of the property
- List of amenities and unique features
- Location-specific language
- A compelling call to action
Gather keyword research. Determine what phrases people use in search engines to find your property online. Optimize the listing using one of these phrases to appear for such searches.
2. Share Guest Reviews
Ask your recent guests to share their thoughts online. Direct them to your vacation rental listing or Google Business profile. Glowing guest reviews will strengthen your online reputation.
Over 90% of people trust peer recommendations. However, customers require a business to have at least 40 reviews before believing a star rating. Continue generating reviews over time.
You can ask guests to share video testimonials on social media. These reviews could lead to more bookings. Reward guests who leave reviews by offering a discount on a future stay.
3. Leverage Social Media
Social media marketing can:
- Generate brand awareness
- Help you build a community
- Drive traffic to your vacation rental listing
Before posting on social media, consider your audience. Are you trying to reach families, couples, or individuals? Cater your messages to your audience.
After defining your audience, determine which social media platform they use most. Format your content for each platform.
Share promotions and giveaways to generate engagement. Provide tips for trip planning or list places to visit in Largo, FL.
4. Adjust Your Pricing Strategy
A strong pricing strategy will ensure you don't scare potential guests away. Use dynamic pricing tools to automatically adjust prices. You can remain competitive while making adjustments for seasonal tourism.
If you need help, hire a property manager. They'll improve your pricing strategy using state-of-the-art technology. Leveraging their expertise will help you increase bookings.
Use These Vacation Rental Marketing Strategies
These vacation rental marketing strategies can help you book your Largo, FL vacation property for the entire year. Take advantage of the city's increasing tourism rate. Develop your property marketing strategy today.
Remember, you don't have to do it alone. Our team at Clearwater uses state-of-the-art technology to support our clients. We can maximize your profitability with proven marketing strategies.
Allow us to promote your vacation rental listing. Contact us today to request our marketing services.
