In 2023, a whopping 140 million guests visited Florida, which meant that investors earned a killing through their vacation rentals.
Learning how to sell your local area and property is essential for driving bookings and slashing vacancy rates. But if you're new to the world of vacation rentals, it can be difficult to know how to consistently draw guests.
Sounds like your situation? No worries, we've got the answers you're looking for. Here are our urban vacation rental tips for your St. Pete property.
Highlight Local Attractions
The key to city rental success is highlighting St. Pete's famous attractions. Show that there is something for everyone, from Dali's museum for art-lovers to the St. Pete Pier for families. It's wise to mention other go-to spots, such as nearby beaches, Grand Central District, and the Tampa Bay History Center.
Investors should also relate their property to the city vacation attractions. For instance, if your rental is downtown, point out how close it is to the top restaurants, stores, and museums. Ideally, create a welcome pack complete with a map, transport links, and the top attractions so guests can familiarize themselves with the area.
Mention Key Amenities
Sure, mention St Pete travel tips, but always link it back to the rental. Make guests comfortable by providing Wi-Fi and a kitchen stocked with essentials, such as hot beverages, cookware, and utensils. No vacation rental is complete without clean bedding and towels, which must be replaced during the turnover period.
Once you've covered the basics, make your rental stand out with its USP (unique selling point). It could, for example, be a beachfront property or have a private pool, which you should mention in the listing.
Upgrade Your Listing
Alongside your urban explorer guide, investors should always edit their listing. First, make sure that you are appealing to the right demographic. For instance, if you are targeting families, provide kids entertainment and mention child-friendly attractions nearby.
Hire a professional photographer to highlight the rental's best features and in the best light. You should also describe the rental in detail, such as the number of bedrooms and the location.
Market Your Property
Successful investors harness the power of vacation rental marketing to draw in guests.
Marketing rentals is difficult, which is why investors hire property management companies to do this for them. These professionals have extensive experience marketing rentals and understand what guests are looking for. Aside from advertising your listing online, property managers use pricing models to strategically price your rental to attract guests while helping you earn a profit.
Attract Guests to Your Urban Vacation Rental Today
Now that you know how to attract guests to your urban vacation rental, it's time to craft a compelling listing. Find the perfect balance between highlighting the city's attractions and how your rental lets guests experience it fully.
At PMI Clearwater, we understand the struggle investors face to attract tenants and help their rentals stand out. Our team of experts have years of experience helping investors keep their properties booked and maintained throughout the year.
If you're in the Clearwater, Florida area and are interested in our services, we'd love to hear from you. Drop us a line today and chat with a member of our team.